Setting Up Your Facebook Ads - Video 16 Of 20

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Video 16:
Video 16 Of 20.
in this lesson we show you how to setup your facebook ads. You've done the setup now it's time to put it all together and create your first facebook ad for best results. We go over ad sets, objectives and ad campaigns.

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Tutorial Video 16 - Setting Up Your Facebook Ads.

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Tutorial Video 16 Transcript - Setting Up Your Facebook Ads

Video 16 – Shopify Tutorial - Setting Up Your Facebook Ads

Hey Ezra here with you and things are starting to get exciting.

It’s time to set up our advert so we have a product offer page and an e-commerce store on Shopify that’s ready for visitors, ready for sales, we’ve got Facebook advertisement.

Hopefully you built up video advertisement we can actually use to put in front of people on Facebook and we have groups of people we think this message might resonate with so we’ve done all the set up and now it’s time to actually time to put the ads live.

So, let’s go ahead and do it.

So here I am in the back end of Facebook ads manager and now Facebook ads manager is quite robust there’s a lot going on and there’s a lot of different ways you could create a campaign.

I’m going to suggest that you use a tool called the power editor which you can get to if you click your drop-down menu and the scroll over to the right under create and manage and click on power editor.

Now what the power editor is, is essentially an advertisement editor that’s happening not in real time meaning it’s not actually going to be putting things live as you’re doing things.

It allows you to build out stuff and then publish it to Facebook so you get to make changes and plan things out and build out campaigns and then publish those campaigns. Now the way Facebook works is in 3 phases.

There’s campaigns, ad sets and ads. A campaign is what houses ad sets and then ad sets are what house ads. So basically, within one campaign you’re going to have an objective and then within that campaign you might have different groups of people that you targeting those are your ad sets. Our saved audiences that we made.

And then within those ad sets you might have multiple ads been shown to those groups of people you will see as we go ahead and set this up. We are going to click the create campaign button, Facebook is going to ask us what is our objective and they are going to give us a bunch of different things they can do.

Now we implemented Facebook Pixel on our Shopify store and we did that so we could track people who are adding products to their cart, people who were visiting product pages, people who were buying from us.

So, what we want to do is get more of those people. So, we are going to tell Facebook that we want to increase conversions on our website so that’s what we are going to tell them as the objective.

Increase conversions on our website. There’s a bunch of these objectives, this one works the best for e-commerce, if you want to get that first sale if you want to advertise an e-commerce business the objective you want to choose for your campaign is to increase conversion.

Then you get to come down here and name the campaign going to call this video ads test 1 so this is your video ad campaign and it’s your first test now you could name It anything you want.

What you name it doesn’t really matter that’s just what I’m naming it for this video. Then click the continue button now you actually get to begin setting up your first ad set.

Now within the ad set there’s a bunch of things, there’s the conversion event you want to optimize for. Facebook has a really cool little fancy dashboard here on the left menu where they make it really easy for you to set up new campaigns.

So, the top of our campaign we set for our conversion objective within this actual ad set which we are in now we get to tell Facebook what objective we want them to optimize for and if you have a Shopify store there’s going to be people who viewed content, there’s going to be people adding product to cart, there’s going to be people who initiate at checkout, people who added payment information, who purchased from you.

Now if you don’t have any of this data yet that’s ok you can still choose one of these events, it will be red because it won’t have actually happened yet but that’s ok. I suggest that you choose the add to cart event to optimize for.

The reason I suggest you do choose the add to cart event is because, add to cart happen like 5 times or 6 times more than purchases, so for like every 5 or 6 people that add a product to your shopping cart only one of them is going to buy which is why we have that shopping cart abandonment feature we talked about in a previous video.

By telling Facebook to optimize for the add to cart event you’re actually giving them more data to play with so your saying find me more people who are like that people that are going to add a product to their cart.

So, the reason that it's better is, it happens more frequently and so that gives Facebook more data. If you say find more people who are going to make a purchase they have less data to work with and it actually works less effectively so this is called optimizing for a middle of funnel action.

For example, this is an action that’s taken in the middle of a sales process and this is what we are optimizing so it’s an add to cart event as you scroll down you get to choose who you want to target.

Now what we did previously was we created some saved audiences so you can select the drop down from use a saved audience and you can pick one of your saved audiences. So, in this case I’m going to go ahead and pick one of my saved audiences maybe home and garden.

So, what you will notice is that will then modify this audience group here and say it’s now 45 and older, United States, women with these two behaviours, it’s a stacked behaviour interest and there’s 2.3 million people on that list.

Now you will notice that my audiences are much bigger than what I suggested for you and that’s because I’m spending a lot more money per day so as you ramp up in spend you might try testing bigger audiences.

To get that first sale I think a smaller audience is appropriate so as you scroll down this is where you get to modify the placements. Again, we are just under one ad set now so we have only created one ad set, or we are in the process of creating one ad set.

We are going to actually do more. We are going to duplicate this ad set and change the targeting after we set it up we will get to that in a moment. The next thing we want to do is edit the placements so you click edit placements again we don’t want to show up on the audience network, we don’t want to show up on Instagram and click the drop down next to Facebook and un-check the right column box because we only want to show up on the Facebook feeds, mobile feed and the desktop news feed.

Those are our best chances of been successful. Now as we scroll down further we get to choose our budget, I’m going to recommend that you start with 10 dollars a day per audience group that’s a good amount of money to spend get some idea of who’s going to watch your video and who’s going to click on your ad and things like that.

So, 10 to 20 dollars per day per ad set is a great starting budget so I would suggest that, you’re going to leave all of these other settings the same, the schedule, the optimisation all the stuff you’re going to leave the same and now you get to name this ad set.

We are going to call this ad set targeting 1 because you would have selected targeting 1 up here when you selected your saved audience, and we will just say video ads, click the continue button and that’s where you get into actually setting up the advertisement itself.

This video getting kinda long so meet you in the next video where we will continue the setup of our first advertising campaign. See you there.


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