10 Reasons To Use Instagram For Business

Instagram now has over 800 million users with around 500 million people using the app daily. This gives businesses the opportunity to market to a highly targeted audience without spending a fortune on paid ads. In this article you will learn 10 reasons to use instagram for business.

It's easier than ever to connect with millions of people. Unlike Facebook it has much better reach and high engagement metrics which you can take advantage of. Earlier this year in January Instagram updated their API to allow scheduling of photos via third party apps to your business profile.

Here are 10 reasons to use Instagram for business.

    1. Put A Face To Your Brand
      Deliver a great profile and bio for the business. Create an eye catching feed with top notch pictures and videos of the team behind the business, happy customers, testimonials, events, products and services. You feed should reflect why your brand is unique.

 

    1. Provide Value
      Engage with your followers by posting high quality photos, images and video content. Offer useful tips to eventually turn them into paying customers. Make sure to post daily to develop a highly engaged audience.

 

    1. Get Feedback & Data
      Encourage conversation by using the "poll" feature in the stories section. Simply ask a question and collect data to gain insight into customer opinion. Business profiles also have access to analytics that show helpful stats such as impressions and demographics of your followers.

 

    1. Spark A Call To Action
      You can add your favorite links in your "Stories" to direct viewers to your website, blog posts and other social media handles. These links can provide added value to your audience and more content for them to consume at a greater scale.

 

    1. Boost Your Sales
      Showcase your newest products or services. Run a promotional ad campaign to raise awareness on a special giveaway, discount or contest to direct more traffic to your website.

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    1. Tell Interesting Stories
      Be creative when storytelling and always have a clear intention. Include uplifting content to evoke inspiration and stir up emotions. Yo can highlight your favorite stories on your profile under the bio section.

 

    1. Go Live
      Give your followers realtime information and updates about your business with live video. Spread your brand identity by showing them behind the scenes of your day to day activities. you can even invite special guests for a split screen broadcast.

 

    1. Build Connections
      Build connections with like minded people. Connect with other businesses and individuals who share the same interests and values. Consider doing joint collaboration with a brand or micro influencer to expand your consumer reach.

 

    1. Drive Traffic
      Help users find your instagram account easily by using effective hashtags and location tags. You can create branded hashtags and monitor their use. This allows users to follow your hashtags to have content delivered to them daily.

 

    1. Stay Up To Date With Trends10 Reasons to use instagram for business
      Share your interest in trends by posting content on a specific holiday or event and to raise awareness for a good cause. Following trends can help attract new customers and it shows your engagement with the community.

 

Infographic

10 reasons to use Instagram for business
10 Reasons to use instagram for business.


In Conclusion

as with all social media platforms, Instagram is constantly being updated and adjusted. It may take some time to experiment with the suggestions above to see what works best for you. One size doesn't fit all. Make use of instagram analytics to see what's working and what's not.

Original content and infographic image credit to nohatdigital.com

What have we missed, do you have any more to add to our 10 reasons to use instagram for business you can share with us?
Leave a comment with your ideas below!